Ten years ago digital duplicating equipment was not available in the United
States. Five years ago, use of the technology was spreading rapidly, but mostly in a
few small vertical market niches. Today, it's grown beyond those limited uses to general
acceptance in many industries and organizations. Yet, it's still not as widely known or
used as photocopying. The technology provides copies just like xerographic copiers do,
with tremendous advantages in cost, speed and reliability. So why doesn't everyone have
one? Is it a technology that could benefit your organization? To answer those questions
effectively, you need to know a little about the technology.
In simple terms, the digital duplicator looks and operates like your everyday office
copier, but inside, the technology works more like an offset press. Digital duplicating
blends three very reliable, high-quality printing technologies into one easy-to-use,
compact system:
- Digital Signal Processing
- Push-Button Electronics
- Ink-On-Paper Imaging
The blend of these three technologies provides a system, which prints high-quality
documents like those done on a press, at the touch of a button, and for a fraction of
the cost of copying.
Inside the equipment, the process is clean, quiet and simple. The digital duplicator
captures an image digitally and then automatically creates a master, which is like a
plate on the offset press. Next, ink is applied to make a copy. The diagram shows how
this works in more detail. The result is a system with higher reliability and lower
costs than other technologies. So why doesn't everyone use digital duplicating instead
of copying? Well, there is one catch. The cost of the master, usually around thirty cents,
makes the digital duplicator impractical for less than 20 copies of a page. The majority
of copy jobs (memos, letters, reports, faxes, spreadsheets, etc.) made in a typical
office are between one to three copies per page.
Digital duplicating equipment is best used for mid to high volume office copying
jobs. And, it can reduce the amount of printing done on offset presses, either through
an in-plant print shop or on jobs sent to outside vendors. The advent of desktop
publishing and "On Demand Digital Printing" has also created opportunities for the
growing use of digital duplicating. As its name implies, digital duplicating
technology is digital, and as a result, is connectable to PCs and networks. It also
offers the advantage of printing in spot color - that is two or more separate colors
per page (as opposed to full process color used for magazines or brochures).
Common applications for digital duplicators include newsletters, forms, memos,
fund-raising or marketing solicitation materials, training materials and manuals,
flyers and many others. The main requirement for economic use of the technology is
that run-lengths (copies per page) are twenty or more. The longer the run-length, the
greater are the cost savings versus photocopying. As you can see from the cost per
copy chart, the savings grow with each copy made on a digital duplicator, compared
to the typical copier. The duplicator can also save money compared to an offset press,
which requires much longer run-lengths to be practical economically. Per copy costs
on the duplicator can drop well below a penny per copy with long enough runs.